To Our Bookmen provides Ellen White's counsel and encouragement specifically for literature evangelists (colporteurs/canvassers) selling denominational publications. Bookmen served as missionaries bringing truth-filled literature to homes, often reaching people ministers could never contact. White's counsel addressed: viewing canvassing as sacred missionary calling not merely sales work, maintaining personal devotion and integrity, approaching people with prayer and divine guidance, proper sales methods avoiding deception, handling discouragement and rejection, financial honesty, and understanding literature's continuing witness after departure. The pamphlet emphasized that faithful bookmen serve as gospel pioneers, their literature continuing to preach long after personal contact ends. White's words provided both spiritual motivation and practical sales guidance.
Literature evangelists, publishing directors, those considering canvassing ministry, and all distributing religious literature door-to-door.